A website redesign checklist should cover customer tasks and search visibility before visual design begins. Record what works, what needs fixing, and which pages must keep their current URLs. This gives the new design a clear job and helps prevent avoidable launch problems.
BEFORE DESIGN STARTS
Make a simple inventory of your important pages, forms, integrations, and traffic sources. Use Search Console and analytics if available. Mark pages that receive organic visits, backlinks, enquiries, or campaign traffic.
Then decide what to keep, combine, rewrite, or remove. Check each page's purpose, current title, internal links, and next step. Ask customers or your sales team which questions the current site fails to answer. Use our high-converting website guide to review message, proof, and enquiry flow.
REDESIGN CHECKLIST FOR SEARCH AND USERS
Before approving the build, confirm that:
- Important pages have clear owners, audience, and purpose.
- Mobile visitors can read content, navigate, and contact you.
- Service pages explain scope, process, proof, and next steps.
- Forms, phone links, booking tools, and payment flows work.
- Analytics records meaningful actions, not just page views.
- Images, scripts, and embeds are included for a clear reason.
- Internal links connect related services, work, and helpful articles.
If the existing platform blocks needed changes, compare custom development with WordPress. If mobile pages are the main issue, use our mobile-friendly design checks.
PROTECT URLS DURING THE MOVE
Keep a list of old URLs and map every page that must move to its closest replacement. Keep URLs stable when the page topic and purpose stay the same. When a URL must change, use a permanent server-side redirect, update internal links and canonical URLs, and submit the new sitemap.
Google's site move guidance recommends preparing URL mappings, implementing redirects, updating links, and monitoring Search Console. A redesign does not need to change every URL.
See our SEO case study for an anti-slip business for an anonymized starting point.
CHECK THE LAUNCH AFTER RELEASE
Test priority pages on desktop and mobile. Submit each important form, test key integrations, check redirects, and review analytics events. Then watch Search Console for crawl or indexing issues and check whether enquiries still reach the right team.
Fix broken pages quickly, while launch details are still clear.
Compare results with the same period or baseline you recorded before the redesign. Look at qualified enquiries, page usability, and search visibility together. If you want help planning the work, review our website services, see project pricing, or contact AlphaMintStudios.